Ouch, that sucks. I honestly don't get why companies do that shit? I mean, the price drop would be essentially null, but now they're also pissing off everyone who wants to play PIU. In a niche market like dance pads, pissing off a group of people like the PIU fans is definitely going to have an effect on sales and the overall reception that they get.
I really want to know why some companies are so retarded? Sometimes I think that I would be better suited to run these companies than half the people who currently are... You don't need to understand a single bit of economics to realize that pissing off a portion of the group of people who will buy your stuff is likely to lead to quite a hefty loss of profit, when compared to the couple cents worth of materials they are potentially saving by doing that.