Well, I kinda like following soccer. The world cup, and such. But I care more about who wins the game, rather than watching the entire game. I'd be fine just getting updates about who won or lost each game, etc.
Mind you, I do sorta agree with your assessment. Thing is, there is so much more stuff to pay attention to and such, and it becomes so much more immersive when you can get into something. It makes me feel like it's not even worth paying attention to the game if you can't see it on that same level.